How Car Rentals lag against Steer’s Future-forward service

When it comes to leasing and renting vehicles from conventional car rental companies, many factors must come under consideration, such as the mileage, type of vehicle, price, and much more. Most importantly, an individual must take into account how big of a carbon footprint they will be leaving if it’s not an eco-friendly vehicle. 


In Europe, the average number of CO2 emissions from ICE (internal combustion engine) cars is three times higher than their electric counterparts. A worldwide shift towards EVs is inevitable as more and more emphasis continues to be put on saving the environment, and as their popularity continues to grow, so too will the desire for a better, modern way to get into them that doesn’t involve the usual pains of interacting with a dealer.


When leasing an EV, such as the Tesla Model X, from conventional car rental companies, they charge an estimated price of $1,999 USD, which only includes the car payment, roadside assistance, insurance (which can ultimately be very expensive), maintenance, mileage limits (which can sometimes be as low as 10,000 miles per year and have severe penalties for going over), and the customer is ultimately stuck with only having one car — imagine paying that price as a customer in their late twenties, only to need something different a few years down the road as part of a larger family.


Car rental deal


That problem and more are solved by Steer, which is the first-ever monthly EV subscription service that provides its users with the greatest amount of driving freedom possible. 


This service allows for a hassle-free, low-emission, and smarter alternative to buying electric cars. Other car rental companies cause big headaches to their customers by having long-term commitments with contracts, but Steer doesn’t require its users to jump into any sort of those types of commitments, instead allowing them to pause their subscription or cancel any time. In that way, there are no strings attached — customers can feel safe knowing that they won’t be forced to stick with the electric vehicles if they find they’re not for them, whereas with a regular lease, there would be no easy way out.


Compared to other car rental companies, Steer also holds no restrictions on its users in terms of mileage limits, ensuring that they can drive as much as they want without any extra or hidden fees — just charge up and go.


This EV subscription relieves its users from all of their stresses by allowing for a vehicle of their choice to be delivered to them with just a few quick taps on the app, rather than having to go through the tiring and potentially dangerous (dealers will occasionally take advantage of someone who doesn’t know how leasing works, for example) process of visiting a dealership. 


Steer matches a car to a user’s driving needs (whether it be for short commutes or longer trips), allowing for easy, clean, and fun driving. This service entails a lone, transparent monthly fee (unlike traditional leasing, which contains acquisition fees, disposition fees, etc.), and includes: Access to your virtual multi-car garage filled with vehicles for every occasion, extensive insurance, routine maintenance, unlimited miles, a personal concierge for hassle-free delivery who acts as a continuous go-to resource, and fast charging solutions.


Now, users may be curious about Steer’s swapping service. If one is planning on going on a road trip with friends, a family vacation, or just desires a change, then they can access their virtual multi-car garage and swap their EV for one that better fits their needs. Simply open the app, select which car works best for the given situation (or call the concierge if unsure) and set it up for a swap. Once the vehicle swap is completely scheduled, the concierge service does the remainder of the work by delivering the new car directly to you and transferring all items from the previous vehicle into that one, ensuring everything stays just the way you like it. 


By way of the app, available on both the App Store and Google Play Store, users can easily access Steer, let it know exactly what they are looking for, and find the perfect electric vehicle to suit their everyday needs — it’s really that easy and that simple!

3 Reasons Why Electric Vehicles Are Safer Than Traditional Cars

Aside from driving range anxiety, safety is one of if not the largest areas of concern for potential Electric Vehicles buyer.

Whether it be worrying about the cars’ high voltage electrical systems or their flammable batteries, there are enough issues raised by EV naysayers out there to make one hesitant about buying into something new.


Of course, many of these issues have been latched onto and overblown by those skeptical of moving away from conventional vehicle ownership.

Let’s discuss further, three safety concerns that are often brought up, and why they should not deter any potential eco-conscious consumer.

Flammability of Electric vehicles


Back in 2013, three vehicle fires involving Tesla’s Model S took over the news cycle, drawing immediate criticism from both pundits and the general populous alike, who claimed that electric vehicles were flammable and unsafe.

Despite Tesla being quick to point out that all of the fires involved some sort of accident, their stock took a significant hit as the unease around EVs grew.

Electric vehicles run on lithium-ion batteries (also called Li-ion batteries), which are indeed flammable. When exposed for lengthy periods to the wrong sort of conditions or if the power cells are damaged and short-circuiting occurs, there’s potential for combustion. This is referred to as thermal runway.


But the likelihood of such a thing occurring is incredibly minimal. There are presently millions of Li-ion battery-fuelled products (including computers and phones) on the market, but the instances of fires are few and far between. In fact, Jeff Dahn, a professor of physics and chemistry and Dalhousie University, has produced research that states that just one fire occurs for every 100 million Li-ion batteries on the market so long as they’re used properly.


In what may come as a surprise to some, Li-ion batteries actually pose less of a risk of fire or explosions than gasoline. In cases which involved the former being damaged and causing fires, the flames were held to the small area that contains the batteries until they were extinguished. When it came to fires caused by the latter, the flames spread to other parts of the vehicle before they could be put out.


None of this means EV designers and engineers haven’t addressed the concerns surrounding the possibility of thermal runway, though. To make things safer than ever, batteries have been encircled by a protective cooling layer just like the ones found in traditional automotive radiators. If somehow the batteries still manage to overheat despite the excess cooling, they have been installed as an assortment rather than as one large pack and are further divided by firewalls.

collisions of cars on the middle of the road



Not only did the Tesla Model S receive unfair bashing for the concerns over flammability, it was also given the highest possible safety rating in crash tests by the NHTSA (National Highway Traffic Safety Administration) thanks to the external aluminium plating surrounding its battery array and the extra layer of fire protection between its batteries and passengers. 


While the Tesla Model S presently has more fire safety features than numerous other electric vehicles, plenty of other models scored similarly in terms of passenger safety. And in the wake of the Model S’s success, a movement has begun to improve the level of fire safety in all EV models.

In crashes involving electric vehicles, the NHTSA actually concluded that the chances of the people involved getting injured were lower than they were with vehicles that run on gasoline and diesel engines. To put it plainly: Electric vehicles are safer to drive and ride in than traditional options.



Pedestrian accidents

There have been numerous studies that have suggested EVs are more likely to be involved in accidents with pedestrians than regular vehicles. This is due to the fact that EVs are far quieter than their solely gas-powered counterparts, and therefore could pose a threat to people out walking their dogs or those with disabilities, such as the blind.

Areas, where the speed limit is lower, are particularly dangerous, as moving at a slower rate means there isn’t enough friction between an EV’s tires and the road to create a substantial amount of noise.


However, Canada is presently in the process enacting a change to the Canada Motor Vehicle Safety Standard so that all new electric vehicles will have to be fitted with an electronic noise emitter, something that is already in place in the U.S. and Europe. 


This will outfit electric cars with one or two devices, usually mounted behind the front and rear bumpers, which will create sound at a frequency that’s similar to the internal combustion engines of typical vehicles at a similar speed, effectively getting rid of the likelihood of an accident based upon lack of noise.


We at Steer support being eco-conscious & hence have created a car subscription service that lets you drive an electric vehicle with nothing to worry about other than driving & charging. Contact us to subscribe to our service or to know more about us.

What is Electric vehicles subscription? & How Steer can revolutionize car ownership?

With the official launch of Steer Electric Vehicles Subscription service having recently come to Toronto — marking the monthly vehicle subscription service’s initial foray into the Canadian market — there is a lot to be excited about in terms of continuing to forge a path towards a more sustainable and eco-friendly future within the transportation industry.


The next questions become immediately obvious: What exactly is Steer, then, how does it work, and why shouldn’t one hesitate to jump on board?

Steer app image

Well, simply put, Steer is a service that specializes in electric vehicles and acts as a hassle-free, technology-driven, low-emissions alternative to owning, leasing or renting. It was created to challenge and provide a superior recourse to conventional vehicle ownership, and in so doing accelerate the switch to environmentally-friendly transportation.


Manifested in the form of an app, users can download Steer at any time to begin a short application process — one can also just sign up for news and updates — which, once completed, will let them know if they have been approved via a call or text within 72 hours. In order to be eligible to subscribe, the applicant must be at least 25 years old; however, a primary driver may assign a secondary driver, who must be at least 23 years old.


After being approved, users will be contacted by a concierge — a go-to person who is always accessible by phone, email or text, and who will deliver, swap, and educate users on their vehicle. The concierge will initially ask a few questions to figure out which car will be the best fit for the user’s immediate needs, and then help set up the first delivery.


When it comes to the vehicles available, Steer has something ready for any possible need. Users pick a driving occasion — such as a daily commute — and their concierge matches them to a ride that fits their requirements, taking into account size, style, and driving range.


There are three types of electric cars — none of which are older models than 2016 and are constantly being updated — offered within Steer’s virtual garage for perusal: Battery electric vehicles, which run exclusively on electric power; plug-in hybrid electric vehicles, which run on both electric and gas power; and hybrid electric vehicles, which do not need to be charged and only run on gas.


Conveniently, all vehicles also come with the model’s respective charging cable and adapter, which can be plugged into any outlet. Should this be a new experience, users can always solicit the advice of their concierge or seek out a charging brochure that resides in each car’s glove box.


All vehicles are insured on a fleet insurance policy held by Steer as well, which guarantees up to $1 million of coverage.


Once a car is in a user’s driveway, they may simply treat it like it’s their very own and can keep it for an indefinite amount of time. If and when one feels like making a change, however, they can reenter the virtual garage and request a swap — which must be done by 5 p.m. the day before wanting to get the new vehicle — for something different. The Swap Zone — the area in which swaps can be requested and concierges will be able to perform them — for Toronto residents is a 40 km radius from Steer headquarters.


It is also notable to mention here that, due to the effects of COVID-19, Steer is understandably asking users to limit vehicle swap requests to emergency-only situations for the time being in order to reduce the amount of human exposure.

If for some reason, one would like to cancel their Steer subscription, all they would have to do is call their concierge and request cancellation by a minimum 30 days in advance. There is the option of pausing subscriptions as well for a $100 per month fee. This can be done as often as one prefers.


Not to be lost in the genuine simplicity and new-age flair of Steer’s actual process is what has made it a perfect fit with Facedrive’s ESG ecosystem and the reason it should appeal to an ever-growing mass audience: Social and environmental consciousness. 


As the world becomes more and more aware and invested in the salient issue of climate change — as well as what governments are doing to combat its effects — the demand for long-term transportation changes should only continue to increase. Here in Canada, for example, Prime Minister Justin Trudeau recently addressed just that, announcing a strengthened climate plan to protect the environment by investing into clean energy and green affordable transportation.


That is, of course, precisely what Steer is; that is precisely the cultural mandate of Facedrive’s ESG ecosystem; and that is the future.


For a company like Facedrive, Steer is a way to continue forging ahead into a brighter tomorrow alongside responsible governments, businesses and individuals.


Seems Interesting to you, Have a chat with us and then decide…