With the official launch of Steer Electric Vehicles Subscription service having recently come to Toronto — marking the monthly vehicle subscription service’s initial foray into the Canadian market — there is a lot to be excited about in terms of continuing to forge a path towards a more sustainable and eco-friendly future within the transportation industry.
The next questions become immediately obvious: What exactly is Steer, then, how does it work, and why shouldn’t one hesitate to jump on board?
Well, simply put, Steer is a service that specializes in electric vehicles and acts as a hassle-free, technology-driven, low-emissions alternative to owning, leasing or renting. It was created to challenge and provide a superior recourse to conventional vehicle ownership, and in so doing accelerate the switch to environmentally-friendly transportation.
Manifested in the form of an app, users can download Steer at any time to begin a short application process — one can also just sign up for news and updates — which, once completed, will let them know if they have been approved via a call or text within 72 hours. In order to be eligible to subscribe, the applicant must be at least 25 years old; however, a primary driver may assign a secondary driver, who must be at least 23 years old.
After being approved, users will be contacted by a concierge — a go-to person who is always accessible by phone, email or text, and who will deliver, swap, and educate users on their vehicle. The concierge will initially ask a few questions to figure out which car will be the best fit for the user’s immediate needs, and then help set up the first delivery.
When it comes to the vehicles available, Steer has something ready for any possible need. Users pick a driving occasion — such as a daily commute — and their concierge matches them to a ride that fits their requirements, taking into account size, style, and driving range.
There are three types of electric cars — none of which are older models than 2016 and are constantly being updated — offered within Steer’s virtual garage for perusal: Battery electric vehicles, which run exclusively on electric power; plug-in hybrid electric vehicles, which run on both electric and gas power; and hybrid electric vehicles, which do not need to be charged and only run on gas.
Conveniently, all vehicles also come with the model’s respective charging cable and adapter, which can be plugged into any outlet. Should this be a new experience, users can always solicit the advice of their concierge or seek out a charging brochure that resides in each car’s glove box.
All vehicles are insured on a fleet insurance policy held by Steer as well, which guarantees up to $1 million of coverage.
Once a car is in a user’s driveway, they may simply treat it like it’s their very own and can keep it for an indefinite amount of time. If and when one feels like making a change, however, they can reenter the virtual garage and request a swap — which must be done by 5 p.m. the day before wanting to get the new vehicle — for something different. The Swap Zone — the area in which swaps can be requested and concierges will be able to perform them — for Toronto residents is a 40 km radius from Steer headquarters.
It is also notable to mention here that, due to the effects of COVID-19, Steer is understandably asking users to limit vehicle swap requests to emergency-only situations for the time being in order to reduce the amount of human exposure.
If for some reason, one would like to cancel their Steer subscription, all they would have to do is call their concierge and request cancellation by a minimum 30 days in advance. There is the option of pausing subscriptions as well for a $100 per month fee. This can be done as often as one prefers.
Not to be lost in the genuine simplicity and new-age flair of Steer’s actual process is what has made it a perfect fit with Facedrive’s ESG ecosystem and the reason it should appeal to an ever-growing mass audience: Social and environmental consciousness.
As the world becomes more and more aware and invested in the salient issue of climate change — as well as what governments are doing to combat its effects — the demand for long-term transportation changes should only continue to increase. Here in Canada, for example, Prime Minister Justin Trudeau recently addressed just that, announcing a strengthened climate plan to protect the environment by investing into clean energy and green affordable transportation.
That is, of course, precisely what Steer is; that is precisely the cultural mandate of Facedrive’s ESG ecosystem; and that is the future.
For a company like Facedrive, Steer is a way to continue forging ahead into a brighter tomorrow alongside responsible governments, businesses and individuals.
Seems Interesting to you, Have a chat with us and then decide…